The value for the invited guest is three fold.

1) Extending your personal network. mashup* Skicamp has focussed on inviting those who are leaders and doers from across the digital value chain, who will appreciate speaking and debating with other like minded individuals about the opportunities and issues. There will be participants there who you would not normally meet.

2) Refining fire. mashup* Skicamp provides a safe place to share plans and glean insights from other professionals who understand. The extended time, and not just a coffee or lunch, allows you time to take on board new ideas, measure them and determine how they could impact on your plans for the rest of 2009, a true refining fire not a dragons den.

3) Inspired opinions. mashup* Skicamp is about sharing opinions and allowing time to understand where the different opinions come from, even based from the same facts. There will be many inspired moments and we will have a place to capture them.